What is under a wrapper? The Presentation of the Digitized "Svitoch" Packaging Collection
25.4.2023, 18:30
Conference Room of the Center for Urban History
Lviv Confectionery Factory "Svitoch" is one of the oldest confectionery factories in Ukraine. On May 10, 1962, the Lviv Council of National Economy decided to merge the Chortkiv Confectionery Factory, the Bilshovyk Confectionery Factory, and the Kirov Confectionery Factory (the former Branka Factory before it was nationalized) into the Chervona Troianda production company. In the same year, in August" "Red Rose" ("Chervona Troianda") was renamed to "Svitoch."
We invite you to the presentation of the digitized "Svitoch" wrappers collection. Mukola Mykoliuk collected and passed it to the Urban Media Archive of the Center for Urban History.
The collection contains wrappers made during different historical stages of the "Svitoch." The materials let us dig into the design of wrappers and analyze the changes in the popular images on the candies "Bilochka," "Korivka," "Barbarys," "Zoloyti Kluichyk," and go into the reflection of the Soviet ideology in graphic products.
During the event, we will try to have a critical look at the world of the Soviet images through which the ideology discreetly invaded everyday life and private space. Under a bright and simple wrapper, often were hidden gender stereotypes, local pride, and national myths. At the same time, the wrappers are part of industrial history, design changes, and consumption practices through the lens of economic changes, advertising, and market research.
A historian, Iryna Sklokina, and graphic designer, Oleksandra Korchevska-Tsechosh, will join the presentation of the collection.
An archivist-researcher, Anastasiia Kholiavka, will moderate the event.
Oleksandra Korchevska-Tsechosh
Has 12 years of experience in design and has 8 awards. She actively cooperates with global companies and organizations and has experience of leading the design department of a media startup (NDA). She had taken 60th place in ТОР-100 Ukrainian Creativity and Craft Ranking rating. (2019) He also has experience working with national companies and communication teams of Ukrainian ministries, made a brandbook and visuals for “Rivnenshchyna Turystychna” (Rivne region tourist). As a volunteer, she assists the Roman Catholic Church in Ukraine in creating visuals for its needs. She is the author of the online course “History of Ukrainian Design” and was a speaker at TEDxVinnytsia 2019. She is a lecturer at the Projector Online & Tech Institute, UCU Business School, and UCU School of Media Communications and Journalism.
Iryna Sklokina
Center for Urban HistoryHistorian, Ph.D. in History (2014), a researcher at the Center for Urban History. She defended her Ph.D. thesis on the official Soviet policy of remembering the Nazi occupation of Ukraine as illustrated by the Kharkiv region. Participated in several collective international projects dedicated to historical memory and cultural heritage, in particular, “Region, Nation, and Others: Interdisciplinary and Intercultural Rethinking of Ukraine” and “OpenHeritage.”
Anastasiia Kholiavka
Center for Urban HistoryA coordinator of the Urban Media Archive of the Center for Urban History, coordinator of “Café philosophique Lviv,” and a co-founder of the Kontur media. Anastasiya works on her thesis and explores the impact of cultural and social contexts on the design of mental care institutions.
The presentation is part of the [unarchiving] program of the Center For Urban History.
This event will take place in the Conference Room of the Center for Urban History offline.
Credits
Cover Image: "Red poppy" ("Chervonyi mak" - uk.) candy wrapper // Candy wrappers of the factory "Svitoch" by Mykola Mykolyuk // Urban Media Archive
Photo-miniature: "Squirrel" ("Bilochka" - uk.) candy wrapper // Candy wrappers of the factory "Svitoch" by Mykola Mykolyuk // Urban Media Archive
Gallery: Olya Klymuk
