On November 23, at 6.30 pm, was sceduled the lecture by Bohdan Shumylovych "But Is it Kitsch? Between Art and Pop Culture"
The term "kitsch" entered active vocabulary of European art dealers in the middle of the 19th century. The subjects involved gained more importance in the 1930s. During this period, a well-known essay by Clement Greenberg "Avant Garde and Kitsch" (1936) where the author stated that only art could save from kitsch penetration. Next time researchers and artists started talking about kitsch was after the Second World War. However, even in the 1950s there was no clear definition thereon. It posed so many questions that they called for a large scale research (according to Hermann Broch). In today’s world, kitsch is part of everyday reality. It shall be debated more. The lecture by Bohdan Shumylovych will present theoretical aspects of kitsch and explain how it became part of Ukrainian culture and arts.